Barffy Puppy Packaging

Client: Barffy Puppy (Pune)
Scope: Packaging Design (D2C Pet Food Product)
Product: Chicken Mix – Fresh Puppy Food

Barffy Puppy approached us to design the packaging for their fresh puppy food range — with a focus on building trust with pet parents while keeping the tone friendly and modern. Based out of Pune, the brand is grounded in science-backed nutrition, but wanted to avoid the typical “clinical” feel of pet food packaging.

Our design solution centered around a clean, minimal pouch with a soft color palette and an illustrated mascot that adds warmth and approachability. The front layout clearly communicates the product name and brand philosophy, while the back was thoughtfully structured to highlight:

A clean breakdown of ingredients and nutritional value

Easy contact and ordering information

A QR code for quick online access

We ensured the packaging was print-optimized, production-ready, and scalable for future SKUs. The result is a pouch design that feels premium, caring, and shelf-ready — helping Barffy Puppy stand out in a competitive D2C pet food space.